MyToyz is a destination for children to get their most loved toy and some exclusive ones that may not be available elsewhere in India. MyToyz opened its first store in Indiranagar, Bangalore in Sept 2011. The idea was to be a leading provider of children's entertainment products. The company's goal is to provide consumers with an extensive range of high quality products at competitive prices.

Today after successfully running our first outlet, our mission is to open 10 new outlets in Bangalore, after which we will move to other South Indian cities of Chennai and Hyderabad. Recognized initially as a Toy Store, MyToyz has its ranges from dolls, remote control, cars, helicopters, board games, hobbies, party supplies and so on giving our customers a relatively wide range to choose from.

Apart from toys, the store has a wide range of just-born baby supplies, music, multimedia and stationery. MyToyz maintains a good mix of products to suit customer's requirements and endeavors to keep abreast with the market dynamics and latest trends. It is then less surprising to note that this single outlet has all positive averages in Gross Margin, Revenue Per Sq Ft, etc in the first few months of launch.

o3 Retail intends to also foray into the malls with the launch of MyToyz Flash, a destination for impulse buys in a kiosk format.